I think there are three different users of a dashboard:
- Strategic users: These are the board of directors, executives, high level managers, etc. These managers monitor execution of strategic objectives and are frequently involved implementing a balanced scorecard. They will use the dashboard to align the organization with the business objectives. You can define this as a top down approach. The usage is more focussed on management. A list of typical usage is this:
- Monitoring KPI's.
- Tactical users: These are the departmental users like LOB managers, business analysts to compare performance of their areas or projects to budget plans, forecasts or last period's results. For example if a customer wants to monitor defects and the improvements of a machine they want to use a dashboard to display, monitor and analyze progress during the previous 12 months, for instance. The usage is oriented on analysis: Why did this happen? A list of types of usage is this:
- Tracing trends in relation to company's goals and initiatives.
- Rootcause analysis.
- Operational users: Operational users are frontline workers and managers who deal directly with cusomers or manages the production line. This information is lightly summarized. Operational users are more focussed on monitoring.
- Real time/right time information
- Acting very quickly on information.
But there's nothing mentioned about a Gauge diagram, for example. So, the idea is great but i would like more information about which diagrams should you use in which situation.